Eifion Williams is Founder Director and CEO of Circular Economy Wales CIC (CEW), a social enterprise that campaigns to see the elimination of all waste in Wales and its conversion into wealth and locking it within the same local communities that collects the material. He is committed to the social economy model and has 20 years’ experience working within the sector in Wales; a former Business Advisor with the Wales Cooperative Centre helping social enterprises to set up and grow. Before this, Eifion worked for the Environment Wales programme, specialising in deriving income from recycling and reuse.
Eifion helped develop Europe’s first Zero Waste Village which achieved Wales's highest landfill diversion rate of 87% within one month, which in turn encouraged the Welsh Government to adopt its ‘Towards Zero Waste’ strategy. Eifion was awarded a Churchill Fellowship in 2018 which took him to six European ‘complementary currency’ systems across Europe resulting in a report ‘Circular Wealth Wales – Recommendations for a Welsh Mutual Credit System’, to be published in 2019.